Thirty percent of students worldwide are bullied each year and a new campaign hopes to not only raise awareness but also encourage adults to make a difference.
Burger King has teamed up with No Bully, a nonprofit that aims to eradicate bullying and cyberbullying.
The result is a through-provoking campaign that shows big brands can bring positive awareness to important issues.
Nicholas Carlisle, No Bully’s CEO and founder, told Adweek: “We know that bullying takes on many forms, physical, verbal, relational and online. But the first step to putting an end to bullying is to take a stand against it.”