Watch: Male ad execs read heartbreaking quotes from female peers

The video aims to increase awareness of difficulties women face in the workplace
The video aims to increase awareness of difficulties women face in the workplace

On International Women’s Day 2016, TBWA made women’s issues everyone’s issues by pairing real quotes from women in advertising with their male counterparts.

The global network launched a campaign using quotes the agency received in an anonymous global survey of female ad professionals. The women brought up issues and injustices they have faced or expect to face in their careers including being seeing as a "bitch", being asked to attend a meeting to "look pretty" or when telling your boss you are pregnant being told "but your career was going so well".

The lines were then read by 100 of the company's male employes including TBWA Media Arts Lab chairman, Lee Clow.

Check out the powerful video and go to http://takethelead2020.tumblr.com for more.

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