Welcome to the Pleasure Beach Great Yarmouth - East Anglia's most popular tourist attraction. ** BOOK ONLINE (UP TO MIDNIGHT THE NIGHT BEFORE) TO SAVE 20% OFF WRISTBANDS ** The Pleasure Beach with its mixture of high-octane rides and traditional attractions sits at the top of Great Yarmouth’s Golden Mile dominating the seafront skyline with its famous Skydrop. Spread over nine acres, the Pleasure Beach offers huge family fun, full-throttle white knuckle rides to exhilarate and thrill, water attractions to catch your breath and fun rides to keep the children happy for hours. Our roller coaster has been the star attraction since 1932 and is still a crowd puller today. More than 1.1 million visitors enjoyed the Pleasure Beach experience in 2015, confirming our place in the top 10 UK free entry amusement parks. And even more attractions, rides and innovations are on their way. New for 2016 season: Great Yarmouth's Elegant Wheel, Max Adventures (4D Cinema Film) Food & Drink Fancy tantalising your taste buds? Anyone with a sweet tooth will be delighted by the Pleasure Beach’s Rock Shop and its array of sweets and chocolate. Our candyfloss stall spins fresh candy on a stick or sealed in a bag to take home. Our Ice Cream Parlour offers scoops of whippy ice cream to naughty-but-nice sundaes. Our Food Court is ideal if you’re looking for something more substantial to re-fuel energy for our rides with meals and snacks served all day.